Privacy Policy

                                                                                                Last updated: December 9th, 2016

 

What this Privacy Policy Covers

This policy discusses how Ultimation, LLC (“Ultimation” or “we”), collects, stores and uses your personal contact information (the “Contact Information”) provided during or as a condition of your access to or use of the Talelight Web site, e-commerce site, devices, software (including software applications), and services (together, the “Talelight Products”).  It also addresses how Ultimation collects, stores and uses additional information that you provide or that relates in any way to your use of the Talelight Products (the “Other Information”). 

            The Contact Information Ultimation collects may include your name, address, institutional affiliation (if any), phone number, and/or e-mail address.  The Other Information Ultimation collects may include, but is not limited to, billing details, information about the frequency, nature and duration of your use of the Talelight Products, including the Web site and e-commerce site, and any information directly entered, inputted, or transmitted by you during your use of the Talelight Products.  Note that there also may be links from the Talelight Web site and e-commerce site to third-party information and service providers who collect information from you.  Ultimation has no control over the privacy policies of any third-party companies, so please examine those policies for details concerning their use of such information.

Information Collection and Use

            Contact Information.  For ordinary use of the Talelight Products with an individual user account, we may solicit and collect minimal Contact Information from you that includes your name, mailing address, institutional affiliation (if any), phone number, and e-mail address.  Ultimation uses your Contact Information for the following purposes only:  to fulfill your requests for our Talelight Products, to communicate with you concerning our Talelight Products, to provide technical assistance to you for our Talelight Products, to support and perform billing functions, to protect against and detect any instances of fraud or other violations of the Talelight Terms of Use, and to provide, maintain, protect, and improve our Talelight Products.  Ultimation will not rent, lease or sell your Contact Information, and we will not disclose your Contact Information to other people or non-affiliated companies without your consent, except when we have a reasonable, good faith belief that disclosure is necessary to (a) satisfy any applicable law, regulation, legal process or enforceable governmental request; (b) enforce the Talelight Terms of Use or this Privacy Policy, including investigation of potential violations of their terms; (c) detect, prevent, or otherwise address fraud, security or technical issues; (d) protect against harm to the rights, property or safety of Ultimation, other Talelight users, or the public as required or permitted by law; or (e) perform billing based on your Talelight Products usage.  Notwithstanding the foregoing, and as described further below, Ultimation may share certain elements of your Contact Information with its third-party payment processor, who has agreed in writing to keep such information confidential and to use it only for payment-processing purposes.  If Ultimation is acquired by or merged with another company, we may transfer your Contact Information to that entity so long as we and the other entity take reasonable steps to protect the confidential nature of such information. 

            If Ultimation receives a subpoena or similar legal process for which your Contact Information is responsive, Ultimation will make a prompt, reasonable effort to contact you prior to providing the requested data and no more than seven days after receipt of the request.  In non-emergency circumstances, Ultimation generally will not produce the subpoenaed identity information until at least two weeks after receipt of the subpoena, unless legally required to do so.

            Other Information.  Ultimation also may review, collect, store and use additional details provided by you and information concerning your use of the Talelight Products.  That information is of three general types:  (i) information necessary to perform billing functions (the “Billing Information”); (ii) information concerning the frequency, nature, and duration of an individual user’s use of the Talelight Products (the “Operations Information”); and (iii) content which is entered, inputted, or transmitted by an individual user into the Talelight software, Web site, and e-commerce site, including any information provided or operations performed by an individual user (the “User-Entered Content”).  Ultimation generally treats Billing Information, Operations Information, and User-Entered Content in different ways, subject to the terms stated elsewhere (e.g., concerning receipt of subpoenas):

                        Billing Information.  Certain uses of or features within the Talelight Products may incur a fee.  If a fee-inducing activity occurs, Ultimation may provide your payment information and certain elements of your Contact Information to a third-party payment processor to assist with the billing process.  Ultimation will store minimal information from this third-party payment processor to properly charge your account on a routine basis.  Ultimation strives to minimize the Billing Information that it stores on its servers.  By providing your payment information and any additional details, such as Contact Information, to Ultimation and/or to the third-party payment processor, you consent to any terms and policies set forth by that third-party processor, so please review those terms and policies prior to submitting your information.

                        Operations Information.  Ultimation may review, collect, store and use a variety of Operations Information, including but not limited to the Internet Protocol (IP) address through which you access the Talelight Web site or e-commerce site, the date and time you accessed the Web site or e-commerce site, the pages that you accessed while at the Web site or e-commerce site, and the duration of your visit to a page on the Web site or e-commerce site.  Ultimation may aggregate, review, store and use, or authorize the use of, this Operations Information for statistical and developmental purposes to refine and improve the Talelight Products, analyze usage trends, perform billing, and maintain and protect the Talelight Products.  Ultimation also may enable disclosure of Operations Information to third-party analytics services to assist in carrying out these tasks.  So long as an individual user’s use of the Talelight Products complies with the Talelight Terms of Use, Ultimation will not use the Operations Information to attempt to associate that user with any Contact Information except as necessary to perform billing, provide support, or address problems with or questions about the Talelight Products.  Ultimation will not rent or sell Operations Information, and except as stated above, we will not disclose Operations Information to third parties without your consent except when we have a good faith belief that disclosure is reasonably necessary to (a) satisfy any applicable law, regulation, legal process or enforceable governmental request; (b) enforce the Talelight Terms of Use, including investigation of potential violations of same; (c) detect, prevent, or otherwise address fraud, security or technical issues; or (d) protect against harm to the rights, property or safety of Ultimation, its users or the public as required or permitted by law. 

                        User-Entered Content.  Ultimation may review, collect, retain and use the User-Entered Content, in aggregated form and disconnected from any Contact Information, to refine and improve the Talelight Products, analyze usage trends, and maintain and protect the Talelight Products.  Ultimation also reserves the right to delete, from time to time and at Ultimation’s sole discretion, any User-Entered Content that violates the Talelight Terms of Use.  Ultimation will not rent or sell User-Entered Content except with your explicit consent, and we will not disclose User-Entered Content to third parties without your consent except when we have a good faith belief that disclosure is reasonably necessary to (a) satisfy any applicable law, regulation, legal process or enforceable governmental request; (b) enforce the Talelight Terms of Use, including investigation of potential violations of same; (c) detect, prevent, or otherwise address fraud, security or technical issues; or (d) protect against harm to the rights, property or safety of Ultimation, its users or the public as required or permitted by law. 

Cookies

            Ultimation may set and access cookies or other data on your computer to enable Talelight Product features and to improve your experience in using and accessing the Talelight Products.  In some limited cases, Ultimation may allow third parties to set and access cookies or other data on your computer for limited purposes such as payment processing, analytics, or display of videos.  Although most Web browsers automatically accept cookies by default, most also provide the option to decline cookies.  Please consult your browser’s documentation for instructions on declining cookies.  If you choose to decline cookies, however, you may not be able to fully use or experience the features of the Talelight Products.  A list of cookies we collect is below.

Protection of Minors’ Personal Information

            Ultimation does not knowingly collect any information from, or offer the Talelight Products to, minors, who are explicitly prohibited under the Talelight Terms of Use from accessing or making use of any of the Talelight Products.

Changes to this Privacy Policy

            Ultimation may occasionally update this privacy policy.  When we do, we will also revise the “last updated” date at the top of the first page.  We encourage you to periodically review this privacy policy to stay informed about how we are helping to protect the information we collect.  Your continued use of the Talelight Products, as defined in the Talelight Terms of Use, constitutes your agreement to this privacy policy and any updates.  Please direct any questions or comments regarding our privacy policy to support@talelight.tech.

List of Cookies We Collect

The table below lists the cookies we collect and what information they store.

Cookie NameCookie Description
FORM_KEY Stores randomly generated key used to prevent forged requests.
PHPSESSID Your session ID on the server.
GUEST-VIEW Allows guests to view and edit their orders.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history, if you have asked for this.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
MAGE-CACHE-SESSID Facilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-STORAGE Facilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-STORAGE-SECTION-INVALIDATION Facilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-TIMEOUT Facilitates caching of content on the browser to make pages load faster.
SECTION-DATA-IDS Facilitates caching of content on the browser to make pages load faster.
PRIVATE_CONTENT_VERSION Facilitates caching of content on the browser to make pages load faster.
X-MAGENTO-VARY Facilitates caching of content on the server to make pages load faster.
MAGE-TRANSLATION-FILE-VERSION Facilitates translation of content to other languages.
MAGE-TRANSLATION-STORAGE Facilitates translation of content to other languages.