If you’re like me, you’re not a fan of plastering cheesy bumper stickers all over your vehicle. Facebook, with its memes alone, has done enough to ensure that we all know exactly where people stand politically and socially with very little tolerance. Sigh.

Alas, a company called Ultimation has developed the first digital bumper sticker to bring those social sentiments—and hopefully happier thoughts—directly to a bumper near you. Dubbed the Talelight, the 2” x 8” high-resolution color LCD display with high-capacity rechargeable battery and secure Bluetooth connectivity to its apps allows people to create, buy, and sell their own bumper stickers through Talelight’s online marketplace, and then share those messages on the road the same way they share updates on social media.